It's Still Very Important To Take A Test Drive When Buying A New Vehicle

Test driving is still very important when buying a brand new vehicle.

Although there is a decrease in the number of people who want to take a test drive, it still remains important to take a test drive when buying a brand new car. The rate of automobile customers who wanted to take one or more test drives during the vehicle purchase process was 72%. In 2012, this rate was 81%.

90 percent of customers who want to do test drives aim to do 3 test drives and they prefer to make test drive appointments through authorized dealers. The number of customers considering taking 4 or 5 test drives has decreased by half.

Where are test drive appointments made?

When we look at when the test drive is held, we see that Sunday is the most preferred day for test drives. 73% of users who participated in the study stated that they prefer to make test drive appointments by phone. Automobile customers stated that they would prefer to make a test drive appointment online during the hours when the authorized dealer is not working, and that they would be happy to save time in this way.

The number of people going to the showroom for a test drive appointment is falling

Authorized dealers' websites are among the most preferred places for online test drive requests with 61%. Car brands' own websites, on the other hand, have a very low rate of 29% getting test drive appointments. The rate of preference for online test drive appointments was 47%.

What do those who do not prefer to leave an online test drive request say?

Automobile customers who do not prefer to make a test drive appointment over the Internet state that this is because there is no personal interaction and they cannot get an appointment quickly. In addition, 26% of the participants do not want to share their personal information.

Where do users expect to be directed with banners of new vehicle models?

We asked online users what kind of page they expect to be redirected to when they click on the banner of a new vehicle model. Only 9% of car customers hope to be directed to a page where they can book a test drive appointment for the model.

Location is very important for test drive appointments. While 33% of the users who participated in the research hope to be directed to a brand page with all information about the vehicle in the advertisement, 27% expect to land on the page of the nearest dealer.

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